ADV93: Exercise #2: Packaging
Introduction:
The purpose of this assignment is to research an assigned celebrity singer and design a requested product for them. I was tasked with creating a line of Maren Morris' hard seltzers. The final design reflects an empowering feminine western aesthetic that matches the general image, or brand identity, of Maren Morris. This process used Adobe Illustrator, Photoshop, Substance Stager, and Adobe Stock.
Final
Quote pulled from "All My Favorite People" from the album GIRL by Maren Morris.
Full render
Assets and images are from Adobe Stock and/or Adobe Substance Stager.
Other renders
I struggled with the color/luminosity of the liquid material (it looks a little toxic) and lighting, but it came out nicely in the end.
Flat PDFs
Fun fact: Maren Morris' feature cocktail is made of tomboy bourbon, lemon, and blueberry lavender syrup.
Mock-ups
Each bottle cap would have a crown matching its flavor on the top side and a random letter from Maren Morris' name on the bottom.
Drafts
Work in progress of the final version and other ideas and sketches that did not make the final cut.
